Jaden Smith, Marcus Rashford and Emma Chamberlain have joined forces with Levi's, co-starring in the brand's Buy Better, Wear Longer campaign, fusing its 'commitment to making quality clothing that can last for generations with the passion of icons and activists working on issues critical to the future of our planet'.

Each campaign star fronts a short film talking about subjects that matter to them, and Smith commented 'The world we live in encourages us to constantly buy. It puts us in this bad cycle. I’m glad that Levi’s is changing that message by making thrifting cool. Some of my favorite pairs are thrifted. And I’m even more happy to see that Levi’s is supporting these amazing young voices who are all speaking up for the environment'.